Social networking is on the forefront of every business person’s mind these days. How do I use it? How do I capitalize on it? How do I justify it versus considering it creative loafing for my staffers? You have heard all the buzz about MySpace, Facebook, Twitter, and LinkedIn. You may have even heard about Squidoo and the seemingly thousands of other sites that are focused on connecting people to people, people to causes, people to industries, even people to businesses but you may have said, “Yea, well, I have a website. I don’t need all the rest of that stuff!”
OK… I hate to break it to you but here is a reality check. Music no longer comes on records and very few people read newspapers anymore. The same is becoming true of static websites with just a few pages of stuff that you consider interesting about your product and a couple of pictures that haven’t been changed in a year or more. Your website should enable the consumer to interact with you product, learn about food choices, sites you recommend to visit in the area, and why your beds are better for your comfort and posture than your competitor’s. Communicating through video, audio, podcasts, pdf files, ebooks, reports, and social network links is critical to staying viable in today’s world. Think about it this way, what sells you more a still picture of a new car or a test drive in that same vehicle from the dealer? Because people are so busy, experiencing communication overload, and now depending more and more on recommendations from their friends rather than research everything themselves, the rise and domination of mind space goes to social networking activities.
Hold it, let’s stop here for a moment to reinforce what you have known about people is still true. People are still people. They are still quirky. They still have their opinions, even the unfounded ones, that they will defend until death or tomorrow, which ever comes first. You know, if you have been in the hotel or tourism business for any length of time that people are critical, many times impressed by silly little things, and sometimes choose unpredictable outcomes, just because they can. You also thought you knew that people were emotional, buy on emotion, and even though some of them try to appear very analytical, they are really superficial analytical and still connect deeply on an emotional level, even if they will not admit it. You also realize that for your communication message to get across to your targeted consumer you must continue to bombard that consumer with your message over and over until it finally cuts through the clutter and overload in that consumer’s mind. Yes, advertising and marketing is a repetitive, educational game that usually requires a tremendous expenditure to produce even dismal responses. You do all you can but success seems to elude you.
Wait! Could the winning number finally be here? Is this social networking really better than winning the lottery? Is it some kind of hypnotic social mass communication that really connects with people on an individual basis? What about all those people that respond to your brand, your choice, your individual product with loud-mouth whining and complaining online that serves to diminish your brand and drives other potential consumers away from your business or industry? How do we even enter this fray let alone compete and become successful? Should we just not try?
Don’t play and have a zero chance of playing in the big leagues! Begin to play and do something, even if it is wrong, and at least you will be suited up and ready to play in the big leagues after you swing and earn a few strike outs or settle for a base hit rather than a home run. Here is an important thing to remember, even the best of players strike out some times but they tried, suited up, and took a swing at it with the potential of amazing results. Well, keep reading and I will share with you some secrets to producing your early successes and to keep those successes coming long into the future. Ready to learn and earn? Here we go!
First, people are people are people. No matter how unique they say they are, each has several similar emotional buttons that you can push to many times elicit the response you desire. Emotions 토토사이트 are the first button. Emotions of warm and inviting bring forth the connection to home as a child, grandma’s home, and loving family memories. Help them recall those happier, less stressful times, and they will connect with you quicker. Earn that connection and they are beginning to trust you. Trust and a call to action can produce sales and income in your bank account.
A fair portion of people respond to ego. Massage their ego with compliments of how smart they are to investigate and make this purchase or to save money for their family’s needs with the inclusion of your product in their lifestyle. Soon you will see their psyche respond by trading some other item of perceived lesser value, their money, for your item(s) of greater value, a night on the town or a leisurely trip to your noted rendezvous destination. The ego compliment can also be addressed to them for another person with a message like she will really love you for respecting her and taking such good care of her for a full, relaxing weekend in the city without the kids. Now they both win and so will you as they favor you with their money. A number of other secret triggers exist within your targeted audience. All of them can produce a significant outpouring of money when enacted correctly with your marketing strategy.